Example of an advertisement that connects the individualist element of self-identity to consumerism. Source: Toyota Scion The world is complicated these days; it has gotten to the point where even ...
A group of social psychology graduate students from the Society of Personality and Social Psychology sent a letter on Feb. 7 to the academic society’s executive committee calling to sanction Shai ...
Angela Y. Lee joined the marketing faculty at the Kellogg School in 1995 and was named Mechthild Esser Nemmers Professor of Marketing in 2007. Dr. Lee is a consumer psychologist. Her expertise is in ...
A conversation with HBS professor Julian De Freitas about overcoming five mental obstacles. Despite all the ways that artificial intelligence promises to improve our lives, many consumers feel anxious ...
Our modern consumer society allows us to define our identity simply through our wants, relieving us from the pressures of having to first answer deep existential questions about ourselves. For ...
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The 'dark side' of social media influencers and their impact on marketing and consumer behavior
Social media influencers (SMIs) pose psychological, health and security risks and need tighter regulation, a new study finds. SMIs have revolutionized marketing, shaping consumer behavior, brand ...
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