The Rules of Social Media Marketing Have Changed. Here's What Works (and What Doesn't) in 2025.

Not long ago, small businesses could count on social media to deliver reach and visibility without much effort. A few consistent posts, some audience engagement and a little luck with the algorithm ...
Forbes

How To Boost A Social Media Marketing Strategy: 19 Key Data Points

Every social media platform offers brands a wealth of data, but knowing which metrics matter most means the difference between guesswork and strategy. Looking beyond surface-level views and likes by ...
Marketing Dive

Organic social media and marketing budgets: Here’s what the numbers say

Organic social media has become a key feature in the marketing strategy for many brands. Over the past three years, investments in the space have grown 79% while 50% of marketers plan on further ...
Entrepreneur

AI Is Transforming the Workplace — Including Social Media Marketing. Here’s How Businesses Can Actually Use It.

AI adoption in business functions surges, with 34% of tasks now machine-performed as of 2023. Advanced AI tools to transform social media management for SMEs, enhancing customer engagement and ...
Forbes

Influencer Marketing Is Busting Through The Walls Of Social Media

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. As influencer marketing rose to fame over the last decade, it's gone through several stages ...
unr.edu

Social media guidelines

The University of Nevada, Reno recognizes the significant role social media plays in communication. In fact, recent statistics from Brandwatch suggest the average daily time spent by the 3.499 billion ...