Jason Alexander, fittingly, has been enlisted as the star for a new Kith campaign. Key pieces in the new Yankees collection include Yankees-ified takes on the Coaches Jacket, the Nelson Crewneck, the ...

George Costanza is back with the New York Yankees. Jason Alexander, who played the beloved curmudgeon on the iconic comedy series Seinfeld, has found himself a new role by headlining a campaign for ...

George Costanza is working with the New York Yankees again. Jason Alexander, who played George on “Seinfeld,” is modeling a line of Yankees clothing in a campaign for fashion brand Kith, sporting a ...

One of the most beloved characters in television history is back for a new ad campaign. Jason Alexander reprised his role as George Costanza for KITH's upcoming capsule featuring the New York Yankees.

Jason Alexander is channeling his iconic Seinfeld character in Kith's New York-inspired collection. The lifestyle and clothing brand and its hometown team the New York Yankees teamed up to create a ...