Google has dominated the search space for so long that a U.S. District Court judge recently found that it has acted illegally to maintain a monopoly in online search. You have probably used Google ...

Generative engine optimization (GEO) is the next essential strategy for brands seeking visibility in an AI-driven world.

The shift from traditional search engines to AI-powered answer engines signals more than a technical upgrade. It marks a fundamental change in how people discover, evaluate, and act on information.

The search engine has been a key Internet tool since the early days. Before the Web was a thing, I fondly remember Archie (from “archive” without the “v”), which indexed filenames on FTP servers, ...