NEW YORK—There are a few best practices when it comes to integrating set-top box (STB) and Smart TV data, according to a new study from the Coalition for Innovative Media Measurement (CIMM). The ...

Scammers are targeting smart TV owners with a scam that could cost users thousands. Credit: Jakub Porzycki/NurPhoto via Getty Images A new scam is targeting Smart TV owners by weaponizing YouTube and ...

The fragmentation created by multiple viewing devices, data sources and measurement systems continues to be an obstacle to fully employing the sophisticated audience-targeting capabilities possible ...