SERP stands for 'search engine results page.' After a user enters a query into a search engine the SERP is displayed and contains a variety of different content sections and links. By understanding ...

In the last week, one of my clients noticed they were losing traffic for some key queries without losing their organic positions on both reviews and guides. Once we dove into the search engine results ...

Your content might be great, but if AI platforms aren’t surfacing it, your audience won’t see it. As generative search reshapes the SERP, staying visible requires more than keywords and backlinks. You ...

Google's actions against SERP scraping are forcing the search industry to reconsider how much ranking data is actionable.

Crawl waste cleanup boosted AI search visibility by up to 10% – with a small ChatGPT dip. Sitemap fixes and IA clarity drove results.