SERP stands for 'search engine results page.' After a user enters a query into a search engine the SERP is displayed and contains a variety of different content sections and links. By understanding ...

Your content might be great, but if AI platforms aren’t surfacing it, your audience won’t see it. As generative search reshapes the SERP, staying visible requires more than keywords and backlinks. You ...

Google now lets you choose which outlets you want to see more often in Top Stories. Here's how to set your preferred sources in just a few clicks.

In the last week, one of my clients noticed they were losing traffic for some key queries without losing their organic positions on both reviews and guides. Once we dove into the search engine results ...

Brand protection fuels growth. Discover three hidden PPC pitfalls wasting your budget and how AI can turn defense into ROI.

Google's actions against SERP scraping are forcing the search industry to reconsider how much ranking data is actionable.