Programmatic and other digital ads rely on emotional depth to resonate with audiences, drive engagement and increase ...

Ashwin Padmanabhan, Chief Operating Officer of WPP Media, spoke at the e4m Real-Time Programmatic Advertising Conference on ...

Programmatic advertising tends to be associated with the advertisements we see on our smartphones, laptops and smart TVs. However, this technology also allows marketers to reach their audiences via ...

PubMatic has launched an AI-powered monetization platform that it says will help publishers regain control of their yield, data and demand, and avoid the walled gardens. The new platform, PubMatic for ...

Amazon Ads and SiriusXM Media have "forged a strategic programmatic audio advertising integration" designed to provide marketers using Amazon DSP the ability to access the subscription-based satellite ...

In this clip from a Streaming Media Connect 2025 debate, Will Programmatic Advertising Overtake Brand/Direct in 2025?, Philo Head of Advertising Partnerships Aulden Kaye Yi discusses the future of ...

After securing many big deals to help it sell a wide array of programmatic ads against top video, Amazon is now working to do ...

“Data from Q2 2025 shows programmatic advertising revenue growth now tracks closely with S&P 500 performance, marking a change from previous quarters when advertising spending growth outpaced broader ...

The opinions expressed in this article are the authors’ own and do not reflect MM+M or Haymarket Media. In a recent Q&A published in MM+M, a client-side marketer explained why she’s given up on ...

A deep dive into current approaches to endemic and non-endemic marketing was among the topics tackled by the leaders who joined this Doceree-hosted roundtable at Cannes. (All photos by PLAYE, Kevin ...

The programmatic advertising landscape is witnessing a transformative era, ushered in by major investments and technological breakthroughs. At the forefront of this evolution is StackAdapt, a leading ...

Comscore’s State of Programmatic 2025 offers survey-based data that reveals where advertising budgets are going in 2025 (think CTV), how quickly marketers are turning to cookie-free (48% cookie-free ...