With some exceptions, private-label products in U.S. supermarkets are still regarded by most retailers and their customers as secondary to national brands. This is much different in Europe, where ...

The traditional distinctions between private labels (or branded products made by retailers to sell exclusively in their own stores) and national brands have become so subtle that most consumers can’t ...

Mondelēz and J.M. Smucker have accused discount retailers of blatantly copying their products and packaging. Experts say more ...

The Stigma Once Tied to Private Labels Has Largely Disappeared, and Consumers Are Increasingly Willing to Break from Their Normal Brands to Try New Products Once seen as lower-tier alternatives to ...

Just as total beauty saw a post-pandemic swell in sales, the private-label category has more quietly been having a boom of its own. The sector, which designates retailer-owned beauty and personal care ...

A recent First Insight study highlights the shifting perceptions. To read the full report, click here. First Insight's report is based on responses from 1,267 participants, ranging from 18 years of ...

Dallas-based 7-Eleven, Inc., the convenience-store chain, is launching private-label products nationwide this month under the 7-Select label. The new packaged-goods line--launched in May in test ...

While new product introductions decreased across the CPG landscape in 2020 during the height of the pandemic, new launches from national CPG brands decreased at a higher rate when compared to private ...

Aldi is finally putting its name on its products. The grocer, which runs nearly 3,200 stores in the U.S., tells Fast Company that it’s launching its first-ever namesake brand and putting its name on ...

Amazon rolled out its 365 Everyday Value brand to try and capitalize on growing consumer interest in private label products. (Photo by David McNew/Getty Images) Why spend precious resources trying to ...