Since the COVID-19 pandemic halted in-person events five years ago, interest in getting together in real life (IRL) has soared. Event marketing is making a resurgence, but these aren’t the events of ...

Though AI is still new for many, the potential for new opportunities it can create across industries is unmistakable, and marketing programs such as webinars and virtual or hybrid events are no ...

As we continue to adjust to a world shaped by the global Covid-19 pandemic, the resurgence of event marketing has taken an interesting turn toward micro-events. Micro-events, typically characterized ...

B2B event marketing has evolved beyond single, isolated touchpoints. Today's audiences expect ongoing engagement, flexibility, and personalization; and, as a result, traditional event formats are less ...

Nearly half (49%) of CMOs say B2B events are now more critical than pre-pandemic, according to Forrester. And they will remain critical. In today's rapidly evolving business landscape, our ability to ...

Strategic PR amplifies events, attracting audiences and securing lasting brand impact. Pre-event buzz, live engagement and follow-up maximize PR event success. Effective storytelling and media ...