Say the word ‘channel’ to a marketer and they’ll almost certainly think SEO, PPC, email and many other digital media channels. But, to the rest of the business outside of marketing, the word ‘channel’ ...

In telecom and IT channels, partner recruitment and onboarding often gets more attention than partner engagement. Yet most ...

While there’s still an undercurrent of economic uncertainty, channel ecosystem professionals are somewhat confident that significant gains in revenue attributed to partners are possible. Specifically, ...

There’s no fixed rule on the number of partners you should have. It will be entirely dependent on the strategy for your channel partner programme, and what you want it to achieve. What you need to ...

In January, data lakehouse pioneer Databricks hired OpenText and Cisco Systems channel marketing veteran Ghassan Lababidi as the company’s new Global Partner Marketing Leader. Lababidi (pictured) ...