PR and communication professionals can greatly enhance their measurement strategies in today’s digital landscape by integrating SEO metrics. The traditional “funnel” approach, which starts with brand ...

PR measurement has been a challenge for the PR industry for years. It definitely mattered, but it was often easier to ignore it, letting it sit alongside other tasks that no one wanted to tackle.

For many years, PR teams have relied on clipbooks and run items to prove the value of their work. Throughout most of my career, a “hit” in the Wall Street Journal, USA Today or other top-tier ...

1. In terms of measurement, how have you seen the role and expectations of the PR department evolve? As technology advances and the media landscape continues to change, PR measurement has to change ...

MIAMI--(BUSINESS WIRE)--One of the biggest challenges PR pros continue to face in 2022 is connecting metrics to business outcomes to show the impact of their work, according to Muck Rack’s second ...

Beck Bamberger founded BAM Communications in 2007 and has since founded three other businesses, Bite San Diego, Nosh Las Vegas and Pangea Pal. Making decisions is a daily and unending to-do function ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 15 sec ago By Lindsay Rittenhouse - 1 hour 28 min ago By Simon Dumenco - 1 hour 33 min ago By Ad Age Staff - 3 hours 7 min ago By ...

Opinions expressed by Entrepreneur contributors are their own. Given that it’s 2015 and we’re well into the digital age, I’m still surprised at the archaic nature of the the PR coverage reports I see ...

From marketing managers to sales teams to the C-suite, many stakeholders feel the benefits of successful PR campaigns—and use the metrics that measure success to adapt business strategies or make more ...

Muck Rack's State of PR Measurement surveyed 500+ PR professionals about how they measured success in 2021 and their plans for 2022 NEW YORK--(BUSINESS WIRE)--PR pros plan to expand on the metrics ...

Given that it’s 2015 and we’re well into the digital age, I'm still surprised at the archaic nature of the the PR coverage reports I see handed out by agencies and PR teams: Typically, they include ...