When LIV Golf launched in 2021, the PGA Tour didn’t take it seriously. Backed by Saudi Arabia’s Public Investment Fund, the ...

Scottie Scheffler might have a surprising new rival emerging on the PGA Tour next season, and it is not one of the usual ...

Back in June, Matt Kendrick, CEO of Good Good Golf, sat down with Golfweek to discuss the brand’s ambitious trajectory. Here's the next step.

YouTube megastars Good Good Golf will serve as a title sponsor for a new PGA Tour event held at the Omni Barton Creek in Austin, Texas.

The PGA Tour makes its return to Austin with an innovative new title sponsor, marking a fresh chapter for the fall schedule.

Golfers may have to delay their holiday shopping on the morning of Black Friday. That's because the Skins Game returns on that day next month after a 16-year hiatus and the matchup will bring together ...

The PGA TOUR launches Underclass Elite Rankings for underrepresented golfers, providing career-changing support to freshmen, sophomores and juniors.

The PGA Tour is introducing a new tournament for the FedEx Cup Fall series in 2026, marking its return to Austin, Texas.

Now, Good Good is sponsoring an actual full-field PGA Tour event with 120 players and 500 FedEx Cup points to the winner.