Console home pages with advertisements are nothing new, but Microsoft's implementation and PR around the practice has struck ...

As first spotted by Tom Warren of The Verge, Microsoft is starting to advertise its Game Pass Ultimate changes directly to console users. This appears to be targeted at existing subscribers, and ...

Video social-media platform Discord is launching a new ad format called Arena Quests, which will allow brands to sponsor ...

Microsoft is reportedly set to announce and launch a free version of Xbox Cloud Gaming with ads for PC, Xbox consoles, handheld devices, and the web.

Xbox users report seeing ads for Xbox Game Pass on their console home screens almost immediately after canceling their ...

Industry expert Daniel Ahmad speculates Microsoft may adopt an ad-based model to make Game Pass more sustainable.

Game Pass subscription cancelled? Looks like Microsoft is testing new ways to keep players in the Xbox ecosystem.