Sports Business Journal

Sportsbooks spent over $50M on ads during NBA games last season

Sports betting companies spent $52.1M advertising during televised NBA games last season, according to data provided to SBJ ...

NBA Real Value rankings: Who has been underpaid or overpaid each year?

At the top of the all-time most underpaid, you will find LeBron James, who happens to be the highest-paid NBA player, too. LeBron is sure to lose that spot pretty soon to either Nikola Jokic and SGA, ...

NBA and AWS announce new multi-year partnership to power the next era of basketball innovation

As part of the partnership, the NBA and AWS will launch NBA Inside the Game powered by AWS, a new basketball intelligence ...

LeBron James’ name surfaces in NBA mafia betting probe after private injury status allegedly leaked by former teammate

An FBI probe has rocked the NBA, with former Cavaliers player Damon Jones reportedly selling LeBron James' private injury ...

A timeline of NBA’s decade-long embrace of sports betting

In light of Thursday's federal indictments, we track the NBA’s evolving attitude on legalized sports betting under ...

PSA's most-collected NBA players during the 2025 offseason

With the 2025-26 NBA season set to begin in a matter of days, grading habits from the offseason offer insight into collector ...