Consumer behaviour encompasses the complex processes by which individuals select, purchase, use, and dispose of goods and services. This field integrates insights from psychology, economics, sociology ...

This course is available on the MRes in Management (Marketing) and MRes in Management (Organisational Behaviour). This course is available with permission as an outside option to students on other ...

Demand forecasting remains one of the most complex challenges in retail management. As consumer behavior evolves rapidly, ...

Rising consumer prices, higher digital engagement and increase demand for sustainable products are causes shifts in consumer ...

This course is available on the MRes in Management (Marketing). This course is available with permission as an outside option to students on other programmes where regulations permit. This course uses ...