Have you ever sent a tracking code to a development team, only to wait weeks for it to be installed? When managing any PPC campaign, you must have proper conversion data flowing into ad platforms in ...

GTM now supports custom event parameters in Ads and Floodlight tags, closing the gap with manual gtag() implementations.

Conversions are one of the most important elements of your advertising campaigns—they’re the reason you launch a campaign. Conversions can be a purchase, a subscription, a follow, a registration, a ...

Search Engine Land » SEO, PPC & AIO Guides » PPC tracking for beginners: how to track clicks & conversions Share Pay-per-click (PPC) tracking helps you understand and measure the performance of your ...

Microsoft Advertising is rolling out a new feature that lets advertisers import conversion goals from Google Ads to optimize their campaigns. Why it matters. This move aims to streamline ...

Google today launched Google Tag Manager for Mobile Apps. The new software means developers can publish their app a single time; from then on, they can change configurations, add analytics, ...

If you're a B2B marketer, you're probably obsessed with your customers, and you attempt to collect data from them during their buyer journeys. You'd like to know more than just the source of your ...