Chase is the CEO of ProAI, an AI-powered platform providing customized tools and advisory to help businesses start, fund and scale. In today's hypercompetitive business landscape, marketing success ...

SMPs consists of many different building blocks, all of which come together to make up the bigger picture. Once the bigger picture is clear and goals are set, the SMP serves as a blueprint to devise a ...

Joshua Hammond ’23 and his classmates in his “Sport Marketing” class had the opportunity to apply what they learned in the classroom for the duration of the spring semester as they developed marketing ...

Seasons bring holidays, events and activities that prompt changes in consumer behavior. Learn seasonal marketing strategies to capitalize on the calendar.

Forbes contributors publish independent expert analyses and insights. Rhett Buttle covers the intersection of the private and public sector. If you are planning to open your own small business, the ...

Business.com aims to help business owners make informed decisions to support and grow their companies. We research and recommend products and services suitable for various business types, investing ...

11 Marketing Plan Templates You Can (Legally) Steal for Free Your email has been sent A marketing plan defines key objectives and ensures your campaigns tie in to big-picture objectives. Putting this ...

Everyone’s heard the old adage about building a better mousetrap—the idea that a great product or service sells itself. Michael Goodman, marketing consultant, says that nothing could be further from ...

These tools and apps have features that can help small-business owners automate marketing tasks and track the success of their efforts. Many, or all, of the products featured on this page are from our ...

If you don’t have a real estate marketing plan, you’re likely missing opportunities to grow your business. It’s important to be intentional in your real estate marketing strategies to give you the ...

A marketing plan that combines strategic focus with tactical agility helps rally the team to deliver business results and long-term sustainable growth, writes Kaushik Prasad Post World War I, the ...

Want to build a real estate career that lasts? Mastering the art (and science) of real estate marketing is a crucial first step. The key to effective real estate marketing is finding that Goldilocks ...