PERSONA EXAMPLE: Our persona Marketing Manager Mark is (you guessed it) a marketing manager. We might see in our research that people who fall into this persona bucket have at least 10 years of ...

Each interview is a chance to explore the mindset of your buyer personas, helping you reach them more effectively with your marketing message and serve them better with your products or services.

Use those interests to find related LinkedIn groups. For example, if your persona is interested in digital marketing, you will find numerous LinkedIn groups full of people with a range of job titles ...