In marketing, tracing the impact of various tactics was once a trying task. We relied heavily on tools like Nielsen to gauge impressions, striving to understand the demographics we reached, the ...

CARY, N.C.--(BUSINESS WIRE)--Keen Decision Systems (Keen), a next-generation marketing mix SaaS company, today announced the results of Gartner Magic Quadrant Analysis for Marketing Mix Modeling (MMM) ...

For marketers overwhelmed by disjointed data... we get it. Discover how to activate what you already have. The post Turn your ...

Chris Potts writes "In today's "do more with less" environment, holistic measurement is essential. Measurement doesn't just ...

With increasingly complex market dynamics, traditional personalization alone is no longer sufficient. Enter predictive AI ...

Adaptive Decision Support Systems (ADSS) are computational systems designed to assist entities in making informed decisions by dynamically adapting to changing circumstances, user preferences, and ...