CARY, N.C.--(BUSINESS WIRE)--Keen Decision Systems (Keen), a next-generation marketing mix SaaS company, today announced the results of Gartner Magic Quadrant Analysis for Marketing Mix Modeling (MMM) ...

In marketing, tracing the impact of various tactics was once a trying task. We relied heavily on tools like Nielsen to gauge impressions, striving to understand the demographics we reached, the ...

For marketers overwhelmed by disjointed data... we get it. Discover how to activate what you already have. The post Turn your ...

Chris Potts writes "In today's "do more with less" environment, holistic measurement is essential. Measurement doesn't just ...

SAN FRANCISCO--(BUSINESS WIRE)--AppsFlyer, the global leader in marketing measurement, attribution, and data analytics, today announced its acquisition of oolo, a leading AI-powered user acquisition ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The digital age has given government agencies a new set of tools to improve the ...

Adaptive Decision Support Systems (ADSS) are computational systems designed to assist entities in making informed decisions by dynamically adapting to changing circumstances, user preferences, and ...