Designing a logo is a deliberate and conscious process of choosing design elements that, collectively, mean something very ...

Logos are often a consumer's first experience with a brand. As such, they tend to say a lot about the brand they represent—especially when you factor in that marketers and graphic designers are a ...

Which elements of the logos of well-known food products do consumers remember? If the font, color, and other design details of logos are changed, do people notice? To find out, Kitchen Cabinet Kings ...

Anyone who has watched an Olympics whose vision is sharp will notice that the logo for Sochi 2014—which appears in every stadium, on every ticket, and on tens of millions of dollars’ worth of Olympic ...

The Olympic rings make for one of the most iconic and recognizable international sporting symbols. Simple, meaningful and versatile, it has been used as an icon for the Games for over 100 years. The ...

The Nike Swoosh is a logo legend. And while the Swoosh has stood as one of the world's most recognizable logos for nearly 50 years, Nike's mark on sportswear iconography offers one of the richest of ...