LinkedIn and Facebook were hit with new lawsuits last week over analytics tools that tracked users' activity at health care sites. In one complaint, a Brooklyn resident identified in court papers as ...

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Digital marketers always have an eye on metrics—to improve campaign performance and ensure success. And if you're like most B2B marketers, you're taking an especially close look at your LinkedIn Ads ...

LinkedIn's algorithm changes killed your reach? Stop using outdated tactics while competitors adapt. Master the new rules before your posts disappear.

LinkedIn is targeting businesses, brands and social media managers once again with a redesigned and expanded analytics section for Company Pages. The new suite of tools, available to admins from the ...