MYRTLE BEACH, SC (WMBF) - In the 80s, it was Cabbage Patch Dolls. In the 90s, Beanie Babies were all the rage. Now, in 2025, it’s all about Labubu. Labubu is a fluffy, sharp-fanged creature that’s ...

Close-up detail view of seven Labubu monsters / charms / dolls / plus from "Big Into Energy" collection : Loyalty, Happiness, Luck, Hope, Serenity, Love an Secret, during a street style fashion photo ...

PARIS, FRANCE - MAY 23: Close-up detail view of a blue turquoise fluffy Labubu monster charm doll, next to a yellow Labubu doll, on May 23, 2025 in Paris, France. (Photo by Edward Berthelot/Getty ...

Labubu dolls have become a $27 status symbol. Now, high-end brands are testing whether fans are willing to pay luxury prices for crystal-encrusted Labubus or $2,500 bags with the ugly-cute monster.

When I first heard about Labubu, I had the same questions as everyone else: “Why is it called Labubu?” and “Is it supposed to be cute or ugly?” and “Why are people so obsessed?” But now the smirking ...

On July 11, 2025, Architectural Digest published an article by Rosa Jisoo Pyo spotlighting a surprising new frontier in collecting: Labubu dolls. Alisha Haridasani Gupta also wrote a thoughtful piece ...

When assistant marketing professor Ying Zeng clipped a small plush doll—a cute, fox-like character from the Shanghai Disney Resort—to her handbag earlier this year, she didn’t expect it to spark so ...