From the skies above Billund, Denmark, you can guess which famous toy company calls this town home. And inside this life-size Lego building, it's Lego heaven. Just about anything imaginable is ...

Lego's many ventures have helped build a nearly inflation-proof company — one toy block at a time. While inflation has struck other industries, including most toy manufacturers, Lego has created a ...

The toy industry is headed for its second consecutive annual sales decline, but it’s got one thing propping it up: colorful, interlocking plastic bricks. Subscribe to read this story ad-free Get ...

There’s trouble in toyland, and Lego Group, the longtime Danish maker of plastic brick sets and swivel-arm toy characters for kids, hasn’t been exempt. After years of heady growth, Lego stunned the ...

BILLUND, Denmark — At the heart of this town lies a building that is a veritable temple to the area’s most famous creation, the humble Lego brick. It is filled with complex creations, from a 50-foot ...

Lego on Tuesday reported a 12% jump in revenue for fiscal year 2025 and reported consumer sales that far outpace the broader toy industry. Its brick sets based on Formula One, botanicals and popular ...

LEGO has just revealed three exciting new Toy Story sets arriving May 1, 2026, perfectly timed with the upcoming “Toy Story 5″ movie releasing in June 2026. Whether you’re a longtime fan or just ...