There’s a truly unhinged account on TikTok trying to sell you cookies and conspiracy at the same time — and it belongs to none other than Nutter Butter. On Sept. 13, TikTok user Cassie Fitzwater ...
What on earth is happening with Nutter Butter? For the last few years, the Nabisco brand has been dropping WEIRD lore on its TikTok account. But, what is really happening to Nutter Butter? Who is ...
At first glance, Nutter Butter’s TikTok presence is, in a word, confusing. Its highest-viewed video, at 12.3 million views, features eerie music and a slideshow of a Nutter Butter family. The family ...
The cookie sandwich brand’s videos — funny, disturbing, fever-dreamlike — rack up tens of millions of views. The secret is lots of lore without much sense, the campaign’s strategists explain. By Hank ...
The following is a guest piece written by Evan Horowitz, co-founder and CEO at Movers+Shakers. Opinion’s are the author’s own. As Gen Alpha develops a stronger consumer presence online, their unique — ...
Nutter Butter is the latest company to trend on social media after making a dirty joke in an attempt to promote its brand. Home to its signature peanut butter cookie, Nutter Butter took to Twitter on ...
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