FOND DU LAC – As holiday shopping poises to hit an upswing soon, Fond du Lac is remembering stores of its past. J.C. Penney ...

The pink tag sale has the store discounting select items for just $3. But while some JCPenney shoppers hit the jackpot, one ...

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J.C. Penney is doubling down on its commitment to working families for the holidays with a marketing strategy centered around in-person shopping experiences, high-profile partnerships and “Reall ...

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On today's episode of Asking for a Trend, Host Josh Lipton breaks down key stories from JCPenney's turnaround plan ahead of the holiday shopping season to the housing affordability crisis.

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J.C. Penney Co. opened at 52 S. Main St. in 1920, the 225th store in James Cash Penney's national chain, according to The Reporter archives. The first of Penney's stores were called "Golden Rule ...

A focus on affordability could help the embattled department store overcome ongoing business struggles. The J.C. Penney Company, which uses the name JCPenney for marketing and advertising purposes, ...