A new report from The Influencer Marketing Factory outlines the rise of virtual influencers. These AI influencers are now mainstream, with 53% of respondents in a survey following at least one. Here ...

The way consumers shop today looks nothing like it did a decade ago. Gone are the days when a flashy TV commercial or a celebrity endorsement could drive meaningful sales. Now, purchasing decisions ...

The most successful influencers put their lives in the limelight—and their faces all over your social-media feed. They are relentless at self-promotion. But a new kind of creator is upending the ...

For our latest survey data about news influencers, read the “News Influencers Fact Sheet.” About half of all YouTube news influencers explicitly express a clear political orientation. Among those who ...

Ask a young person what they would like to do with their life and increasingly often the answer will be to find fame and fortune online. Fully 57% of Gen Zs in America would like to be a social-media ...

You’re probably already familiar with the term "influencer marketing," but you may not have tried it out in your own business. If you haven’t, you’re probably wondering, "Do people even pay attention ...