In an era where digital platforms reign supreme, influencer marketing has evolved from a mere trend to a fundamental component of modern advertising strategies. This approach transcends many ...

UConn marketing professor Nicholas Lurie and two colleagues have found a little-known method for significantly enhancing ...

In 2026, influencer marketing budgets are set to grow for another year running. But best practices are evolving, as one-off, pay-to-post influencer deals fail to cut through the noise. Instead, ...

Social media is one of the largest sources of data in the world. Every minute, users post 1.7 million pieces of content on Facebook, upload 500 hours of video on YouTube and share 66,000 photos on ...

It’s easy to waste money on influencers and see little to no return. At the same time, working with the right influencers can propel your campaigns to the next level. A strong, well-researched ...

The principle behind influencer marketing is simple: Instead of selling directly to a large group, brands pay or inspire influencers to get the word out on their behalf. With the rise of platforms ...

When a Chloe Ting workout video can turn Gymshark into a household name and a Monet McMichael GRWM can send a lipstick straight to a Sephora waitlist, it’s clear that traditional ads are no match for ...

Influencer marketing is set to undergo fantastic growth in 2025, driven by advancements in artificial intelligence (AI) and the emergence of innovative tools that simplify campaign management.

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. Through influencer marketing ...

How do B2B marketers plan to improve their influencer marketing strategies this year? Which influencer content types are delivering the best results? What challenges are marketers facing with their ...

In 2025, over 50 per cent of brands plan to increase budget spend on creators, according to a study by LTK and Northwestern University. How should they allocate their inflated influencer marketing ...

What are the top challenges B2B firms face with their influencer programs? Do they have dedicated budgets for those programs? What are their top influencer marketing priorities to improve results?