As an industry, we need to elicit an actionable response from consumers: turn their heads and make them stare, or compel them to comment and share with friends on WhatsApp. That is earning attention ...

Aurelie Sauthier, President & Co-Founder of Made in, Canada 1st Influencer Marketing Agency, est. 2012 with a second office in Paris. In influencer marketing, exclusivity terms are often treated as ...

There will be College Football Playoff football at Autzen Stadium. Oregon (11-1, 8-1 Big Ten, fifth seed CFP) held its place in the final... The Oregon women’s basketball team (10-0) defeated the ...

Industry heads converged at the conference to decode influencer campaigns, pop culture, the creator economy and more ...

There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, who have productised this via their platform, but also from the likes of Ogilvy and others. But ...

The way consumers shop today looks nothing like it did a decade ago. Gone are the days when a flashy TV commercial or a celebrity endorsement could drive meaningful sales. Now, purchasing decisions ...

Sprout Social announced the launch of its rebranded influencer marketing platform, Sprout Social Influencer Marketing, formerly known as Tagger Media. Highlighting the growing significance of ...

TUCSON, ARIZ. — On a Saturday afternoon, Deja Foxx is staging a TikTok Live in her living room. A phone tripod is set up in front of her kitchen table. The frame is centered on a slouchy sofa against ...

Runway Influence, which specializes in luxury, fashion, automotive and high-end lifestyle branding, has announced a multi-million-dollar expansion, cementing its position at the forefront of digital ...

So many beauty brands want to do influencer events, but without the right knowledge, the event can flop. Earlier this year, one brand that did an influencer event ended up attracting so many negative ...