Ikea customers have a problem: “design paralysis.” They have a hard time envisioning how to fix their living space. Which is why Ikea’s marketing team two years ago dreamed up the “Ikea Home Tour”– a ...

Ikea hopes to capitalize on the popularity of home design reality shows that seem to be multiplying on HGTV and other channels. The Ikea Home Tour Squad will help homeowners across the country tackle ...

IKEA fans and college students, listen up! IKEA is launching its first-ever college bus tour which will visit 30 college campuses throughout the US. The bus will be rolling from state to state from ...

Detroit, MI – Monday, Feb. 12, 2024 – Detroit’s own Money Matters for Youth (MMFY), renowned for its dedication to children’s financial literacy, proudly announces the “Secure the Bag” HBCU Tour, ...

Ikea wants to make it easier for college kids to snap up those Swedish dorm essentials. In a first, the retailer is kicking off a College Bus Tour, a walkable showroom popping up at colleges across ...