(By Lisa Orkin) There has never been a better time for humor in advertising. I know what you’re thinking…we’re in the middle of a pandemic, the economy’s tanking. Exactly. Listeners need an escape ...
When asked to write a TV commercial for a car, Jeremy Clarkson, the presenter of the car show Top Gear, started the job with a complaint: “It’s a pretty car, but what they’ve done is put the engine ...
Joy is a powerful emotion and can play a major role in who—and what—a person chooses to surround themselves with. For marketers hoping to persuade their audience to make a purchase or identify with a ...
Variety has returned for the second annual Executive Interview Studio, presented by Canva. Top CMOs and senior marketing executives participated in the studio and attended the festival. The Studio ...