What is the best way to frame human behavior? According to the unified theory of psychology 1, we can think of human beings as: (a) animals engaged in “behavioral investments” who are also (b) ...

Why do humans cooperate and care yet cause such destruction? The World Transformation Movement shares a bold biological ...

Most of us do it, be it romantic, familial, friendly or formal, but kissing among humans and where and how it originated is still hotly debated among historians and anthropologists. Now a new theory ...

The Reinforcement Theory, with its nuanced understanding of human behavior, offers leaders a structured approach to drive desired behaviors, invigorate teams, and sculpt an organizational culture that ...

Behavioral science describes the study of human behavior through the use of systematic experimentation and observation. Behavioral scientists study when and why individuals engage in specific ...

Every desire, fear, and act of love is the cosmos thinking through our minds. The ARCH model exposes the brain's hidden architecture—evolution's grand design for behavior.

The belief that the full moon influences human behavior, mood, sleep quality, and health has been prevalent across cultures for centuries. In Shakespeare's "Othello," the character Emilia suggests ...