YouTube Shorts are about to get a longer playing time. The video platform’s TikTok-like short-form format will triple the maximum length of videos, boosting it from 60 seconds to 3 minutes. Starting ...

YouTube is changing how it counts views on YouTube Shorts to give creators a deeper understanding of how their short-form content is performing, the company announced on Wednesday. Shorts views will ...

With YouTube Shorts now reaching 2 billion monthly users and generating approximately 70 billion daily views, this rapidly growing format represents an untapped opportunity for many brands. When used ...

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YouTube CEO Neal Mohan at the 2025 Cannes Lions International Festival (Photo Credit: YouTube) YouTube has crossed another major milestone. The platform’s short-form video offering YouTube Shorts is ...

As part of this year’s YouTube NewFronts presentation, the company announced Monday that it’s rolling out new ad formats to its short-form feature Shorts. Of note, the company is expanding Shorts into ...

The links will direct viewers away from Shorts, which can't display pre or mid-roll ads, to long-form videos, which support both ad products. YouTube creators will soon be able to link Shorts to other ...

Google Lens integration brings visual search to YouTube Shorts. Here's how it works, along with important rules marketers need to know. YouTube viewers can now use Google Lens to search objects, ...

The Veo 3 video generator is capable of creating both videos and sound based on text prompts, with YouTube CEO Neal Mohan saying the "AI technology will push the limits of human creativity." By Alex ...

Little news has come out on whether the government will reach a deal with ByteDance to prevent the ban from continuing other than vague assurances from the administration. In anticipation of the loss ...