Keywords are the foundation for everything in PPC. Keywords are what you use to define where your ads should appear. Without a solid understanding of what keywords are and how to use them effectively, ...

Negative keywords allow you to prevent your ads from showing to people who use specific words or phrases. This provides a crucial layer of control to avoid unwanted impressions and clicks from queries ...

If you think the lowly keyword is dead, think again. Good research can help a business position itself with the the right content to engage the audience at different points of the consumer purchase ...

Paid search is the art and science of knowing which questions are worth answering. Negative keywords are how we ensure our marketing dollars go to our intended questions. In this installment of Ask Me ...

Last month, Google quietly began rolling out the AdWords Keyword Planner to select AdWords accounts last month. In typical AdWords fashion, one of the biggest overhauls of the Google Keyword Tool ever ...

Using trending keywords from current events in content marketing requires sensitivity, but doing so correctly can provide significant SEO results. A good content marketing strategy should already be ...

Years ago, jobseekers would mail resumes to potential employers or stop by to drop them off in person. They’d rely on a unique format or high-quality paper to "wow" a recruiter. Today, things are ...

SEO, or Search Engine Optimization, isn’t just a way for companies and individuals to improve their standing in search engines like Google. It can also be a good way for the clever job seeker to get ...

Before your resume is read it first has to make it to the hiring manager, the odds of which may lengthen if the company uses resume-screening software. Commonly known as applicant tracking systems, ...

The first step is to select a clip in the project timeline. Once a clip is selected, simply right click on the clip and select Reveal In Browser. This will highlight the clip you selected in the Event ...

If you're applying for a position at a larger firm, your resume will likely be among hundreds — or even thousands — that recruiters receive, and if you don't use the right keywords, you'll risk a ...