Every startup begins with a big idea, but scaling that idea into measurable outcomes is where the real challenge lies.

OKRs (objectives and key results) are a useful framework for goal-setting that’s become increasingly popular among businesses and organizations. The original OKR methodology was pioneered by Andy ...

Founder Steven Macdonald says the idea grew out of his own experience running OKRs inside Basecamp for three years. At first, ...

With 2025 now underway, startup founders are reflecting on their resolutions for the year ahead — but the way founders approach goal-setting can be the deciding factor between success and failure.

Objectives and key results, or OKRs, have become one of the most popular frameworks for teams looking to plan and measure the success of their work. With this system, leaders at each level of the ...

This column is part of The First 90 Days, a series about how to make 2025 a year of breakout growth for your business. For small businesses, focusing on the right priorities for your employees in the ...