We rate Uber drivers, restaurants, Amazon delivery, and much more, but when it comes to our own health experience, we often have little to no data. That’s especially scary because the business model ...

Defining the pipelines, audiences, events, and metrics that truly matter to your business. Ensuring each element is measured with precision. Aligning your team around the data points that drive the ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More One of the major challenges leaders of software companies face is giving ...

This fall, the industry will adopt Nielsen's Big Data + Panel, which CEO Karthik Rao says "future proofs" TV ratings as ...

The cybersecurity sector is obsessed with measuring risk. We track CVEs, count patches, and calculate compliance scores. And ...

Misuse of cost burden data is not only dishonest but it does nothing to address the real issue for people at the bottom of ...

A team of top Deloitte execs say companies should be using the active and passive data already at their fingertips to analyze employee well-being, battle burnout, and increase retention. The headlines ...

Crisp and Tinuiti partnered with modern soda manufacturer to uncover valuable insights within their advertising campaign, which revealed an 80% increase over average monthly in-store transactions with ...