As we are in an unusual year, it stands to reason that consumer attitudes and behaviors have shifted. But by how much, and is this shift more or less permanent? Burke Inc. and Seed Strategy launched a ...

LONDON--(BUSINESS WIRE)--Infiniti Research, a global market intelligence solutions provider, has announced the completion of their new consumer segmentation engagement on the food packaging industry.

In the 1950s, leading brands began developing basic audience personas like “moms” and “teens” using information like age, gender and household income in attempt to reach consumers with more relevant ...

2019 JUL 09 (NewsRx) -- By a News Reporter-Staff News Editor at NewsRx Science Daily-- Current study results on Science - Consumer Science have been published. According to news reporting originating ...

LONDON--(BUSINESS WIRE)--In a continually growing global economy with the advent of widespread digitization, the healthcare industry has been pushed to keep advancing and innovating. The creation of ...

Successful companies and corporations conduct various market research studies so they can learn about their key customers. The data that stems from such research can better help a company segment ...

Cargill’s latest snacking study reveals how two rising consumer segments – health seekers and purposeful snackers – are reshaping product innovation amid tightening regulations. Cargill’s first ...