Your brand promise is the foundation of your business. If you don’t stand for something specific and consistent, you risk ...

Learn how to easily create and setup a new or second YouTube Brand Channel Account in this no-nonsense tutorial (NEW 2020 method!). You can choose if you want to make a personal or open a brand ...

Breaking through as a commodity isn’t about being better—it’s about being different. Consider water, perhaps the ultimate commodity. Yet, Liquid Death turned plain water into a $700 million brand by ...

Scroll through any marketing feed and you’ll find the word “storytelling” dropped like seasoning—sometimes insightful, often generic. Everyone agrees it’s powerful. Few agree on what it actually means ...

AI models weigh credibility heavily. Mentions in respected media outlets, research publications or industry databases reinfo ...

A brand is more than what you sell. It's a blend of your business' values, aesthetic, and unique personality. Your brand is what connects you to customers—and keeps them coming back. Every time you ...

As content demands increase, it can become easy to put brand consistency aside. But you don't have to compromise brand to scale content production. Discover how to build and maintain a strong brand ...

Becoming a podcast sponsor can be a powerful way for a brand to gain exposure, credibility and even trust among consumers—if it’s the right podcast for the brand. With the vast array of podcasts out ...

Measuring awareness, consideration, conversion, and loyalty reveals how brand marketing drives real business outcomes.

Nicole Smartt Serres went from receptionist to boss by age 25, taking her company to $36 million in annual recurring revenue (ARR) with zero sales representatives. She now helps other small business ...