Google Ads AI can boost ROI – or waste your spend. Learn how to tell the difference and take control of your campaigns.

Are you curious about leveraging paid ads to boost your franchise growth? In this insightful podcast, we delve into the strategies and challenges of using advertising to expand your franchise business ...

To boost its advertising business, Snapchat is offering marketers, creators and publishers rewards for every advertiser they refer to the platform. Via the “Snapchat Affiliate Program,” marketers, ...

The AI product, NX Score, has played a major role in securing 80% of Digitas’ pitch wins this year. It’s not breaking news: Marketing and creative teams continue to be pulled in multiple directions, ...

(Reuters) - Roblox on Tuesday launched a new format of video advertising on its gaming platform and announced a partnership with Google to help boost the growth of its nascent ad business. Gamers can ...

Meta urges advertisers to link GA4 data, claiming a 22% conversion boost. Integration offers insights but has limitations. Meta encourages GA4 integration for better ad performance. Integration ...

A new analysis of more than $400 million in audio spend spanning 30 years is underscoring how radio and podcast advertising contribute an average of 18% to branded search activity, with some brands ...

LOS ANGELES (Reuters) - The Walt Disney Co's ESPN sports network launched a sleeker, easier-to-use version of its website on Tuesday that it hopes will boost ad sales by hooking casual sports fans for ...