Persuasion is part art and part science. There are many data-based strategies to successfully create persuasive communication. That's the science. Likewise, there are just as many techniques for ...

Although quality content has always been crucial for ranking well on search engines, Google has redefined what “quality” means. It’s no longer about sprinkling in keywords or hitting a word count. In ...

As a manager, there are many advantages of writing a blog, even if the only place it’s ever published is in handwritten form within the journal that you keep next to your bed. So often I hear managers ...

Writers engage in a lot of magical thinking related to our own productivity. Some of us believe we need special writing spots or particular writing implements to get the job done. Others follow ...

One of the most paralyzing scenes any writer can face is a blank page. Sometimes it's really difficult to come up with a blog post topic, and even worse, coming up with one with no rhyme or reason ...