H&M will promote its new “The Blues” collection. The MyTown game enables players to unlock rewards and earn points by checking-in from real-world shops and locations. “H&M, through this campaign, is ...

H&M is running a campaign in apps such as MTV News that incorporate video to let consumers learn more about the items featured in the brand’s current TV spot. H&M has tested a variety of different ...

The app enables customers to shop among Sellpy’s 1.6mn quality-assured items and has been developed in-house by Sellpy’s engineering team. It is available to both iOS and Android users in all of ...

H&M developed a web-based scanner app that detects rainbow patterns as part of its marketing around Pride month, according to a news release. The fast-fashion retailer claims the image-recognition ...