Just six months after walking back another of its privacy focused changes, Google is once more making changes to how it handles private user data in Google Chrome and its related applications. The ...

Google’s latest update to its Privacy Sandbox comes at a critical juncture as the company rethinks its approach to phasing out third-party cookies from its Chrome ...

Google gave third-party cookies yet another stay of execution. And the digital ad industry is not shocked. For companies that have been testing Google’s cookie ...

To address growing privacy concerns, Google is rolling out its Privacy Sandbox initiative, an alternative to third-party cookies. This move is pivotal for internet ...

The online advertising industry is in for the bumpiest ride of its existence. Of the 44 basic digital advertising use cases analyzed by the IAB Tech Lab’s Privacy ...

"Chrome notes topics of interest based on your recent browsing history. Also, sites you visit can determine what you like. Later, sites can ask for this information to show you personalized ads. You ...

Small ad-tech firms are raising competition concerns over Google’s long-brewing cookies alternative, Privacy Sandbox, at a time when the internet giant’s digital ...

What Google is doing in terms of changing ad targeting and protecting consumer privacy is a radical departure from how the industry works today, and it remains to be seen what will and will not work ...

Google continues the rollout of its Privacy Sandbox APIs — its replacement for tracking cookies for the online advertising industry. Today, right on schedule and in ...

Google’s Privacy Sandbox, a controversial set of tools and settings meant to replace third-party cookies, is now on almost every single Chrome browser, according to ...

It looks like there is finally some movement on Google’s Privacy Sandbox initiative. The initiative, first announced in August 2019, was intended to replace third ...

Privacy Sandbox for the Web has reached general availability as the browser prepares to ditch third-party cookies for good next year. Privacy Sandbox for the Web has ...