If your business relies on a strong Web presence, you need to pay close attention to visitor statistics to improve performance and more accurately target markets and demographics. The Google Analytics ...

The default Google Analytics code tracks how your website visitors interact with your website's pages, but it doesn't track clicks on links within the pages. To track affiliate links or any other ...

To help you determine which pages have botched tracking code or conflicts in filters, Google's Analytics Diagnostics will "frequently" scan your site to identify issues with tagging, account ...

Google Analytics is a crucial part of any online marketer’s toolbox. Getting analytics data starts with a proper installation of the tracking code. Thankfully, Google Tag Manager makes this process ...

Last December, Google Analytics announced an alternative tracking setup by using a “parallel rail” to execute JavaScript, meaning analytics wouldn’t slow down your site, and your site wouldn’t hold up ...

With Google Analytics rushing folks on Universal Analytics to set up Google Analytics 4, many are asking if they should run both UA3 and GA4 code at the same time. The answer, in my opinion, is yes, ...

Redesigned your site in the past few years? Making sure your Google Analytics code is modern will ensure your page load speed isn’t impacted and you can use some cool newer features. Here’s how to ...

While tracking WordPress pageviews in Google Analytics is pretty easy to accomplish, another interesting metric for many websites is to track author statistics. Namely, how many pageviews is each of ...

Google Monday announced that it is now collaborating with Adobe to allow Google Analytics users to track Flash content. The Google Analytics Tracking for Adobe Flash tool lets users of the free Google ...