U.S. v. Google: What Each Side Argued for Fixing Google’s Ad Tech Monopoly

The Justice Department and Google wrapped up a two-week hearing that could have a major effect on online advertising.

Google's remedy trial continues as it could reshape future of digital advertising

Google (GOOG)(GOOGL) is undergoing yet another remedy trial in U.S. District Court that could drastically alter the future of ...
Ars Technica

Google’s ad tech empire may be $95B and “too big” to sell, analysts warn DOJ

Just a couple of days into the Google ad tech antitrust trial, it seems clear that the heart of the US Department of Justice's case is proving that Google Ad Manager is the key to the tech giant's ...
Reuters

Google against potential EU break-up order, says not proportionate

BRUSSELS, Dec 8 (Reuters) - Alphabet's (GOOGL.O), opens new tab Google on Friday criticised a potential order from EU antitrust regulators to sell part of its lucrative adtech business, saying it was ...
Search Engine Land

Google AI Overview ads launch on mobile in U.S.

The long-awaited and much-anticipated Google AI Overview Ads are going live and will begin showing to mobile U.S. users, Google announced today. We first learned Google would start testing this new AI ...
AppleInsider

Google has an illegal monopoly on online advertising, judge rules

Google is an illegal monopolist in online advertising, a federal court has determined, in a ruling that could lead to a breakup of its ad business. On Thursday, U.S. District Judge Leonie Brinkema ...