LeBron James’ latest decision is in: He’s joining YouTube Golf. Yes, we’re serious. James’ first YouTube video is live as of 10 a.m. ET on Saturday, Aug. 14, kicking off a golf-centric channel ...

Grant Horvat stood just off the fairway of TPC Southwind’s par-4 17th, anxiously awaiting Rory McIlroy and Collin Morikawa. Horvat had been an average Division II golfer, but now he was analyzing the ...

Breaking the fourth wall has become Bryson DeChambeau’s specialty. DeChambeau stood on the fifth tee box at Pinehurst No. 2 during last month’s U.S. Open, tossing a Titleist ProV1X in one hand and ...

With loose-vibes videos showing off player personality (and sometimes cleavage), the platform has reinvented the way golf is consumed for a new generation. By Tony Maglio Golf hasn’t been this cool ...

Robby Berger wasn’t much of a golfer. He wasn’t “known.” Guest service managers usually aren’t, even at the L.A. Four Seasons. But these days? The 34-year-old is one of the most-watched golfers on the ...