Godzilla is in the building. And the building is Fender Flagship Tokyo, the US brand’s temple to the guitar that opened in ...

One of the world's most-loved single-pickup electrics is back in white, the fuzz is back in black, and there's loads of merch ...

The American Professional Classic series from Fender combines modern tones and iconic designs — with a bit of hardcore edge.

The Fender x Loog Hello Kitty Stratocaster mirrors the famous Strat shape, but swaps full-size features for a setup made for ...

The Fender x Loog Hello Kitty Stratocaster is even ready to be plugged into an amp, as it's fully equipped with a mini single ...

Fender has launched the American Professional Classic, the newest horse in Fender’s modern classic American Professional ...

Fender execs on the art and craft of modern guitar making, and how the new American Professional Classic series got its ...

During a lunch break on a recent weekday, dentist Mark Harris gleefully hops onto a makeshift stage in his rehearsal space and plugs in his treasured American Deluxe Stratocaster. “With a maple fret ...

Gibson versus Fender has been a debate since the dawn of rock. Each guitar brand has its strengths and weaknesses, but the biggest names in music can’t agree on which one is the best. Former Van Halen ...

It’s taken 65 years, but guitar-loving kids are finally being allowed into the candy store. In a move designed to amplify the emotional connection between music fans and iconic instruments created at ...

When an established brand enters a new product category, skepticism begins to creep in. It's fairly common for a company to license its name to a third party to make gadgets, and that was indeed my ...