Discover how market orientation focuses on consumer needs, driving product innovation with strategies from leading companies like Amazon and Coca-Cola.

"The stock market is not the economy" is a common refrain. The thinking goes that while losses in the stock market may hurt Wall Street investors, Main Street is the real backbone of the economy.

The "new high" media reports, the Fed's lower interest rate, and AI speculation have supported investor optimism so far. However, the key support of the economy is consumer spending, and consumers are ...