The most important part of every sales proposal is the executive summary-but many people in sales get it completely wrong. Some sellers wrongly believe that the executive summary should summarize the ...

If your sales process involves proposals, you must be able to write a winning executive summary. If it's lame, the proposal goes unread; if it's hot, readers will think "YES!" before they get to the ...

As a senior professional, your executive summary should capture attention instantly, ideally within a few brief, powerful sentences. This section is not the place to recount your entire career history ...

What needs to be included in a successful executive summary for entrepreneurs that are looking to get funded? An executive summary is a critical document for new and growing businesses. As described ...

Just about anyone in business has to write reports. These reports may be a few pages or they may be hundreds of pages in length. The one common element in most reports is something called the ...

A nontechnical summary statement at the beginning of a business plan that's designed to encapsulate your reason for writing the plan Anyone looking at your business plan will first want to know what ...