This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. When creating any type of marketing strategy or tactic ...

The CTA (call-to-action) is a make-or-break moment in your content strategy and lead generation goals. Therefore, it is a critical copywriting component and essential in your B2B (business-to-business ...

In a prior “Call to Action” blog post directed to college and university presidents, I wrote, “Exercising leadership discipline in the management of your college’s brand is the best way to help ...